Project Disruptive By Design

Client Oakley

Campaign to highlight Oakley's product mantra and heritage of 'Disruption by Design'. Outputs include Creative Direction and Design for global print and digital assets. The campaign also included the creation of a an allowing users to ‘disrupt’ their photographs through a series of custom filters. Images could be entered into a 'mission' to win prizes or added to the #disruptors submissions in the gallery. Oakley athletes Mark Cavendish, Chris Froome and  Richie Porte offered snapshots of their training through the lens of Disrupt O-Gram to inspire participation.

Concept Development | Design | UX Design