Project Neighbourhood London

Client adidas Originals

Print and digital publishing project in partnership with adidas Originals and HUH. Magazine. A collaboration with young creators to celebrate the thriving arts culture of London, creating innovative new content and giving context to the arrival of adidas Originals in the  ‘Neighbourhood’. The newspaper featured 20 emerging  talents from across the city, representing  art, graphic design, music, food, spoken word and photography. 10,000 free copies were printed and distributed in selected coffee shops, venues, bars, boutiques and restaurants in and around the  neighbourhoods of London. The content of the ‘Neighbourhood London’ publication came to life at a launch party at the new Originals store on Carnaby Street, where those featured were invited to co-programme the event for invited guests.

Concept Development | Design