Project Reecut

Client Reebok x size?

Classic silhouettes from the Reebok archives Ree/Cut for the modern day. In collaboration with young visual digital artists inspired by 90s image making, who are shaping digital culture in the UK today. Every release launches with a unique creative project that sees our collaborators draw inspiration from the most influential design styles of the 90s, and Ree/Cut them with their own digitally-led approach and aesthetic. 

Creative Direction | Visual Identity | Brand Guidelines