Project Carbon Lab

Client Ferrari x Oakley

An exclusive event during Formula 1 weekend  in Barcelona immersing guests in the world of carbon engineering. Converting a warehouse close to  the Circuit de Barcelona-Catalunya into an immersive laboratory. Guided by a sequence of red lasers, guests placed on wireless headsets and absorbed an audioand visual experience exploring the story of carbon engineering. Sound was channelled holophonically, creating a richly textured audio experience  as six large-scale screens used synchronized visuals to bring the unique structure of carbon to life.

Concept Development | Event Design | Spatial Design