Project Kendrick Lamar

Client Reebok

A global launch programme of events celebrating Grammy award winner Kendrick Lamar as the ambassador of Reebok Classic. Featuring by day community music and art workshops for aspiring young musicians and by night, an LA-inspired block party with a live performance from Kendrick. Held in the converted empty lots of a former TV production studio, designed as white blank canvases, illuminated with white neon lighting and filled with a maze of giant murals by emerging young artists and illustrators. A central performance area invited guests to become part of the show, illustrating the stage and the surrounding walls with lyrics, messages and art.

Concept Development | Event Design | Spatial Design