Project adidas Originals x MUFC

Client adidas

Creative direction for the adidas Originals x MUFC apparel collection and limited edition Stretford shoe  – the first collaboration between the two sports brands. The project included product and lookbook imagery shot at iconic locations around the Old Trafford football stadium,  including the Stretford End, Longford Park and Partridge Street. Creating unique asset packs for key retailers for use across in-store, digital and social channels. Photography Olly Burn

Concept Development | Art Direction | Design