Project Terraultra G 270

Client inov-8

The Terraultra G270 is a shoe that utilises new technologies from Inov-8 to create the ultimate shoe for long distance trail running. Using Graphene-Grip rubber for the outsole, Powerflow-Max foam cushioning in the midsole and Adapterfit in the upper, this provides a shoe that delivers more grip, more cushioning, bounce and comfort. To show the benefits of the Terraultra G 270 we developed the concept of the longest run on the longest day. Filming Inov-8 Athlete Damien Hall running on the longest day of the year run 90km over 14 hours, from sunrise to sunset in the Lake District. In one day, we shot a campaign film, plus shorter edits and stills that show the shoe’s benefits in action. We produced a series of print and digital ads for in key retailers and online media. Film James Appleton

Concept Development | Creative Direction | Design