Project Rocfly G 300

Client Inov-8

The Rocfly G 300 is a long distance hiking boot that is built for comfort over long days in the hills. Using the knowledge gained from producing performance trail running shoes and Inov-8’s experience with using Graphene in footwear, This hiking boot takes all of these learnings to deliver the ultimate hiking boot for keeping you moving. Emphasising the Graphene-infused G-FLY™ foam that offers 25% greater energy return, a key visual style was created around the concept of “supercharged”. Visuals highlighted both the G-FLY™ technology and the Graphene grip sole - “supercharging your feet for endless adventure”. 

Concept Development | Creative Direction | Design