Project Tubular

Client adidas

Creative Direction and Spatial Design for the launch of the 'adidas Tubular' series. Transforming a former train station into a 'visual playground' and transporting people into a visual word of 'Tubular'. Outputs also included the design of a London Underground takeover and bespoke retail installations. Including windows, interior launch zones, custom fixtures, storytelling tools with VR integration. Stores included size?, Footasylum, Offspring, Harvey Nichols and the adidas originals flagship store.

Concept Development | Spatial Design | POS Design | OOH Design