Project Adapterflex

Client Inov-8

The Adapterflex technology allows for torsional movement in the shoe, allowing for better adaptation to varied terrain. This grants the foot more natural movement on undulating trails. This technology required a logo and explainer video to showcase the benefits of the Adapterflex system. What was created was a logo inspired by the outline of the Adapterflex technology, used across all marketing elements, and an explainer video using the sole in isolation to show the level of movement the system allows for, reacting to uneven terrain.

Concept Development | Creative Direction | Design